New market report published by Credence Research Inc shows that the custom t-shirt printing industry quickly gaining traction after the grim market condition during the economic crisis. During the crisis people avoided optional expenses such as custom t-shirts. However, with the increasing economic stability, consumers have started opting for custom t-shirts. The global market for custom t-shirts printing is expected to see considerable growth with the rising interest and trend in fashion. Moreover, the rapid increase in e-commerce stores proving t-shirt customization has had a positive impact on the industry. Among all promotional products, customized t-shirt has become the most favored option. The global market for custom t-shirt printing industry is expected to reach $10 billion by 2025 with an annual growth rate of 6.3%.
Printing technologies for t-shirt print has been categorised as screen printing, digital printing and plot printing. Till 2016, the screen printing has been the preferred and dominant printing technique in the global t-shirt printing market. It contributed over 55% of the total market revenue. It has been the primary choice of printing because of its print quality and prolonged existence in the market.
Recently the market has shifted towards digital printing. It permits printing of the art file directly onto the garment, which means there is no minimum order quantity has a quick turnaround time, making it an attractive technique. Moreover, it is expected to witness the fastest growth among medium and large scale custom t-shirt printers.
Custom t-shirt can also be segmented based on design i.e. graphics and artwork. Graphics was the most popular design option in the global market. The trend will expected to continue and still be dominant by 2025. However, artwork design is expected to see a major growth during the forecast period as artwork is majorly preferred by corporate companies and non-governmental organization who use customized t-shirts as a promotional tool.
The largest market for custom t-shirt printing has been the Asia Pacific till 2016. The region accounts for over one third of the global market revenue. The trend is expected to continue and hold the leading position during the period of 2018-2025. The growth opportunities in the region will be shaped by the rapid growth of e-commerce and increasing interest in fashion among consumers. It is worth noting that the U.S. represents the largest individual custom t-shirt printing market worldwide.
The overall custom t-shirt printing market include a large number of players across the world. This has made the overall market highly fragmented and highly competitive in nature. The market is spread across Asia Pacific, Europe, and North America. Due to the varying consumer trends across the regions, companies emphasize on implementing region specific strategies to attract and reach larger consumer base.
Along with the ecommerce custom t-shirt printing service providers, there are a large number of local player in each region. Some of the biggest players in the global custom t-shirt printing market are CustomInk, CafePress, Vista Group, Printful, Gecko, Transfer it, etc.
Although top brands are going to lead the way, small retailers will continue to contribute to the growing custom t-shirt printing industry. It is a growing industry and we can expect to see a staggering growth in the future.
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